Sondra Robinson: Product Manager, PMP, CSM

Right Metrics
A metric is only as useful or valuable as the decisions it drives. – me Originally published as an article on Linked-In called “The Right Metric for the Job” Data is a hot topic these days, and by extension so is metrics. Data is the basic information, but the metric is the framework which gives it value. I’ve had the fortune to work in companies where...
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Competition
Know your enemy and know yourself; in a hundred battles, you will never be defeated. – Sun Tzu Competitive Intelligence is an area of product management that I fell in love with while at Symantec. I used it to help orient the current positioning of our products’ performance against competitors. Bringing to the table more than 20 different competitors, from the Core 5 to the newest...
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Humor + Play
Never mistake Serious with Somber. – John Cleese Today’s world is highly concerned with Innovation. It’s what drives the new, the next, the now, and it’s where the money wants to go. So what is innovation? Innovation is creativity made manifest. It’s the end result of the creative process. Mukesh Gupta’s article addresses the importance of creativity for...
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Full Value
Sometimes you learn your worth through disappointment. It’s okay, we’ve all been there.- Unknown Have you ever done something but didn’t know it had a name until much later? In 2005 I was creating a sim game. It was just me, with no funding and no developers. But I was inspired so the entire thing was mapped out. I knew I didn’t have the backing, so that meant I’d...
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